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2011 SALES REFLECT BENTLEY GLOBAL BRAND STRENGTH
By: Bentley Australia
October 03, 2011The world premiere of the new Continental GTC convertible at the International Automobile Exhibition (IAA) in Frankfurt came as Bentley’s sales rebounded across the globe. Despite recent economic uncertainty, sales increased year-on-year in major markets, demonstrating the incredible interest in the new Bentley model range. With the new GTC...
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2011 Sales Reflect Bentley Global Brand Strength
Leading this growth is strong demand for the Continental GT coupe. Just under half of all Bentley sales are GTs as it reached all markets for the first time in August. Mulsanne too has a strong order bank and, with the arrival soon of the new Bentley Continental GTC convertible, there is a solid foundation for future growth expectations.
Speaking on the eve of the Frankfurt Motor Show, Bentley Motors’ Chairman and Chief Executive, Wolfgang Dürheimer, said “It is an incredibly exciting time for Bentley. We have a strong new model line-up driving an increasing global interest in the Brand. The new Continental GTC, which we officially reveal tomorrow, has already been previewed to some customers and their response has been extremely positive. With this, and other new models still in the pipeline, I am confident we can sustain this strong sales performance.”
Taking cues from its GT coupe sibling launched last year, the new Continental GTC builds on the highly successful foundation of the previous cabriolet, which premiered in 2006. The new convertible delivers a more contemporary and muscular style, with increased performance and an ever-greater array of modern technology. Yet the hallmarks of Bentley remain; the power and performance matched to the luxury, quality and bespoke craftsmanship that can only be Bentley.
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