TODAY 4 SEP Audi News - Audi Group: Strong key earnings in difficult global market
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AUDI GROUP: STRONG KEY EARNINGS IN DIFFICULT GLOBAL MARKET
Audi
March 10, 2010The Audi Group ended the 2009 fiscal year with a clearly positive operating profit and only a slight downturn in vehicle deliveries, despite the major effects of the global financial and economic crisis. “The operating profit of €1.6 billion shows that we are among the best in the industry, even under difficult conditions. Our policy...
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Audi Group: Strong key earnings in difficult global market
Despite the difficult economic situation, the return on investment reached an impressive level of 11.5 (19.8) percent. The return on sales before tax was 6.5 (9.3) percent.
“These figures mean the Audi Group is one of the most profitable players in the international automotive industry, which is particularly revealing in a crisis year such as 2009,” emphasized Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG.
“Our farsighted, circumspect approach enabled us to navigate the crisis successfully and finance all our investments from cash flow from operating activities. With a positive net cash flow of over €2.3 billion, we also generated a healthy surplus, which in fact significantly exceeds the previous year’s outstanding figure,” emphasized Strotbek.
“We succeeded in carrying out all product investments as planned, and have thus laid sound foundations for the future growth of the Company,” he continued.
Net liquidity climbed by 14.8 percent to around €10.7 (9.3) billion.
The key to success in such difficult times is the attractive model range, with a large number of new products launched over the past year: The new models unveiled included the R8 V10 sports car, the A4 allroad quattro, the A5 Cabriolet and the A5 Sportback.
Record results for deliveries in 38 markets
Audi delivered 949,729 (1,003,469) cars to customers worldwide in the past year. Sales were thus 5.4 percent down on the record level of the previous year. Deliveries achieved a particularly positive trend in the Asia/Pacific sales region including Australia, above all in China. Although deliveries in Western Europe (including Germany) fell, the brand with the four rings still bucked the trend by increasing its market share in the premium segment.
In Germany, 228,844 (258,111, down 11.3 percent) Audi cars were delivered to customers.
In Western Europe (including Germany) Audi performed better than the market as a whole with 588,309 (666,984, down 11.8 percent) deliveries to customers, taking the lead in the premium-segment. In Great Britain, the largest market in the region after Germany, deliveries fell to 90,513 cars (101,522, down 10.8 percent). In neighbouring France, deliveries slipped to 48,010 vehicles (51,200, down 6.2 percent). And in Italy, Audi sold 57,204 cars (62,053, down 7.8 percent).
The biggest single export market in 2009 was again China (including Hong Kong), with 158,941 cars delivered (119,598, up 32.9 percent). This total meant that the brand with the four rings easily defended its position as market leader in the premium segment in 2009.
The market performance in India, where Audi started up CKD assembly operations in September 2007, was also very positive. Vehicle deliveries there rose by 57.9 percent to 1,658 (1,050) cars. The Ingolstadt company currently builds the A4 and A6 models at the Aurangabad plant, with assembly of the highly successful Q5 starting there in June. Audi is systematically expanding the sales and dealer network in the region and will be increasing the number of dealers from the current 12 to 16 by the end of the year.
In the United States, the number of vehicles delivered to customers fell to 82,716 (87,760, down 5.7 percent) cars in a sharply contracting market. By contrast, the brand’s share of the premium market (import high group) grew to 8.3 (7.1) percent.
The subsidiary Lamborghini was hit hard by the crisis. The number of cars delivered in the past fiscal year was down 37.7 percent on the previous year to 1,515 (2,430).
Advancing with foresight: production adjusted in line with demand
The Audi Group responded to the crisis with foresight and scaled back production output in the past year. 932,260 cars (including Lamborghini) left the production halls in 2009, 9.4 percent fewer than in the previous year (1,029,041). Between 2010 and 2012, the Audi Group is planning to invest around €5.5 billion, mainly in new products and efficiency technologies. The model initiative will continue unabated and without any cutbacks over the next few years.
“The particular focus of our attention is on the efficiency of our models, alongside the aspects of sportiness, quality and design,” explained Rupert Stadler.
The brand with the four rings already has a range of 39 model and engine versions with CO2 emissions of less than 140 g/km (225.31 g/mile). There are even 13 models and engine versions achieving emissions below 120 g/km (193.12 g/mile). A typical example is the Audi A4 2.0 TDI e with consumption of 4.6 litres of diesel per 100 kilometres (51.13 US mpg) and emissions of just 119 grams of CO2 per kilometre (191.51 g/mile).
“Our new A8 3.0 TDI quattro is an impressive example of the potential of the diesel engine, with consumption of only 6.6 litres per 100 kilometres (35.64 US mpg),” said Stadler.
The front-wheel-drive version that is to follow will be better still, needing just six litres of diesel per 100 kilometres (39.2 US mpg). That equates to CO2 emissions of 159 grams per kilometre (255.89 g/mile). The brand’s new flagship model thus leads the field of competitors and even performs better than hybrid models in the luxury category.
Highest employee profit share in the industry
AUDI AG is again paying a profit share averaging €2,300 per employee this year, despite the economic crisis. This is the highest employee profit share in the automotive industry.
“This year we will be making a special payment of €1,200 per employee on top of the profit share. This one-off bonus is our way of acknowledging the exceptional performance of our employees in a crisis-ridden 2009,” commented Dr. Werner Widuckel, Member of the Board of Management for Human Resources at AUDI AG.
The number of employees within the Audi Group increased to an average of 58,011 (57,822) over the year. Of this total, 44,344 (44,098) were employed at AUDI AG, of which 31,409 (31,358) worked at Ingolstadt and 12,935 (12,740) at Neckarsulm.
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