TODAY 25 MAY Exclusive Audi Penfold Burwood News
AUDI R8 LMS QR CODE LINKS FANS STRAIGHT TO PHILLIP ISLANDJuly 04, 2011
FANS of the only AUDI R8 LMS racing outside Europe will be able to double their enjoyment of the exotic German coupe thanks to a new high-tech enhancement to its livery, set to debut at round four of the 2011 Vodka O Australian GT Championship in Townsville next weekend. The Penfold Audi Sport team car, driven by owner Mark Eddy, will feature a...more below
Audi R8 LMS QR code links fans straight to Phillip Island
“The Townsville 400 meeting will be the first time our car, which is extremely rare and exotic, has been seen in this part of Australia and I’m confident fans are going to be blown away by it,” Mark Eddy said.
“Our sponsor Audi Penfold has come up with this terrific idea that instead of their usual logos being on the side of the car, fans can use their phone cameras to scan the QR code and be taken instantly to the YouTube video.
“That brings a whole new dimension to spectating. There’s no limit to what we might be able to do with this concept in the future, but in the meantime we hope there are plenty of fans having fun with it at Townsville next weekend.”
The North Queensland event will be the fourth of seven rounds in this year’s Vodka O Australian GT Championship. After scoring his maiden win with the Audi at Winton in May, Eddy is second in the drivers’ pointscore.
* Fans without an appropriately-enabled camera smartphone can see the YouTube video.
Drivers’ standings (after Rd 3 of 6):
1 Klark Quinn (Mosler MT90 GT3) 314, 2 Mark Eddy (Audi R8 LMS) 305, 3 Greg Crick (Dodge Viper GT3)299, 4 Dean Grant (Porsche GT3 997 Cup) 294, 5 Ash Samadi (Mosler MT900 GT3) 230.
Released for Penfold Audi Sport by Chris Nixon, Automotive Publicist.
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