TODAY 25 MAY Exclusive Audi Penfold Burwood News

...large “QR” (Quick Read) digital code on each door in the position usually occupied by the main sponsor’s name. The QR code is a two-dimensional version of the familiar barcode found on most manufactured consumer products. It can be embedded with a variety of information. Fans equipped with a camera smartphone using a readily-downloadable QR code scanner app (*) will be able to capture the code when the Audi is at rest or “frozen” in a clear static image, triggering an instant digital link to a YouTube promotional video of Eddy testing the car at Victoria’s high-speed Phillip Island circuit. The team’s aim is to give fans an extra opportunity to see the car in action, with the video including on-board shots and images from the pit garage.

“The Townsville 400 meeting will be the first time our car, which is extremely rare and exotic, has been seen in this part of Australia and I’m confident fans are going to be blown away by it,” Mark Eddy said.

“Our sponsor Audi Penfold has come up with this terrific idea that instead of their usual logos being on the side of the car, fans can use their phone cameras to scan the QR code and be taken instantly to the YouTube video.

“That brings a whole new dimension to spectating. There’s no limit to what we might be able to do with this concept in the future, but in the meantime we hope there are plenty of fans having fun with it at Townsville next weekend.”

The North Queensland event will be the fourth of seven rounds in this year’s Vodka O Australian GT Championship. After scoring his maiden win with the Audi at Winton in May, Eddy is second in the drivers’ pointscore.

* Fans without an appropriately-enabled camera smartphone can see the YouTube video.

Drivers’ standings (after Rd 3 of 6):

1 Klark Quinn (Mosler MT90 GT3) 314, 2 Mark Eddy (Audi R8 LMS) 305, 3 Greg Crick (Dodge Viper GT3)299, 4 Dean Grant (Porsche GT3 997 Cup) 294, 5 Ash Samadi (Mosler MT900 GT3) 230.

Released for Penfold Audi Sport by Chris Nixon, Automotive Publicist.