TODAY 19 MAY Exclusive Lexus News

CT 200h up for grabs with new Lexus iPhone game

...virtual CT 200h model across capital cities in Australia and complete each circuit both quickly and efficiently. To achieve a high score, players must switch between SPORT and ECO driving modes, known as Two Mood - Two Mode, to achieve the best lap times while saving fuel. The innovative Two Mood - Two Mode system can respond in an instant to your driving style, from a more energetic drive in SPORT mode to a relaxed driving style in ECO mode. Players with the two top scores overall on all tracks as at 6.00pm AEST on Sunday 19 June 2011 will be invited to attend a live play-off to be conducted at the Australian International Motor Show in Melbourne. The two finalists will receive return flights to Melbourne from their nearest capital city and accommodation in the luxurious Crown Metropol.

The winner of the live play-off will then take home their very own brand-new Lexus CT 200h. Lexus Corporate Manager Marketing and After Sales, Peter Evans, said the addition of a mobile application was the perfect launch platform for the all-new CT 200h. "The CT 200h is a completely new proposition for Lexus and brings with it a new, younger audience. The addition of mobile applications to our marketing activity makes perfect sense. "The Lexus CT City Challenge complements a completely new launch strategy for CT 200h that included the Lexus Celebrity Challenge at the Qantas Australian Formula One Grand Prix. "The CT City Challenge demonstrates the unique Two Mood - Two Mode driving styles of the CT 200h and brings them to life in an addictive iPhone game, to which we've added the ultimate prize - a brand new CT 200h," Mr Evans said. The Lexus CT City Challenge app is available now at the following link: The Lexus CT City Challenge app

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