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CT 200H UP FOR GRABS WITH NEW LEXUS IPHONE GAME
By: Lexus Australia
May 10, 2011Lexus Australia will bring its all-new CT 200h hybrid hatch to Australian iPhones in the new 'Lexus CT City Challenge' app. Available now for free download from Apple's iTunes Store, the Lexus app gives users the chance to win a brand-new Lexus CT 200h*. The slot car-style game challenges players to race their...
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CT 200h up for grabs with new Lexus iPhone game
The winner of the live play-off will then take home their very own brand-new Lexus CT 200h. Lexus Corporate Manager Marketing and After Sales, Peter Evans, said the addition of a mobile application was the perfect launch platform for the all-new CT 200h. "The CT 200h is a completely new proposition for Lexus and brings with it a new, younger audience. The addition of mobile applications to our marketing activity makes perfect sense. "The Lexus CT City Challenge complements a completely new launch strategy for CT 200h that included the Lexus Celebrity Challenge at the Qantas Australian Formula One Grand Prix. "The CT City Challenge demonstrates the unique Two Mood - Two Mode driving styles of the CT 200h and brings them to life in an addictive iPhone game, to which we've added the ultimate prize - a brand new CT 200h," Mr Evans said. The Lexus CT City Challenge app is available now at the following link: The Lexus CT City Challenge app






