TODAY 6 FEB Exclusive Ferrari News

...amongst Internet users. Ferrari gained the top spot with a total of 92 per cent of feedback being classed as positive. Ferrari is ahead of all the other Italian luxury brands and also has the highest percentage in terms of positive rating amongst other brands worldwide. This is an important classification, because not only did the survey examine the content offered on the internet, but also considered what surfers write on websites, in blogs and social networks all over the world. “There are numerous elements we took into consideration and we monitored different channels 24/7,” Franco Barchiesi from Reputation Manager explained. “It’s not enough anymore to see if an opinion is positive or negative. Much more is involved in a reputational analysis.”

These measures included CERR - an effective risk reputation coefficient, created by ActValue - taking into consideration the level of emotions expressed by the users on the web in their opinions.

“This is an important element and not at all secondary,” Barchiesi said. “Thanks to a semantic analysis and keywords analyzed in detail, we’re able to measure emotions with which opinions are expressed even before we start using software that measures reputation. The strength of these emotions, as well as positive content, is what brought Ferrari to the top of the podium.”