TODAY 20 JUN Exclusive BMW Special
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THE NEW BMW X3: NEW GENERATION REPLACES THE PREVIOUS.
BMWAugust 01, 2010
Production of the new Sports Activity Vehicle commences at BMW Spartanburg plant – After the sale of 614,824 units, the end of production of predecessor model was celebrated the previous day – BMW Group donates BMW X3 xDrive20d as an emergency vehicle. The BMW Group favoured a smooth transition when carrying out the generation change...more below
The New BMW X3: New Generation Replaces The Previous.
A BMW X3 xDrive20d with full emergency vehicle specifications that had left the assembly line shortly before, will be donated by the BMW Group to a non-profit making organisation. For many years, the BMW X3 has proven an ideal emergency vehicle for police and doctors. At the end of its model life, yet another vehicle will now take on this important task in the service of the general public. As the first and, for some time, the only premium vehicle of its kind, the BMW X3 launched in 2004 and boasting intelligent four-wheel drive BMW xDrive, outstanding handling characteristics and a variable interior, gave reason for spontaneous enthusiasm and a lasting positive response on the international automotive markets. As a result, the concept of establishing benchmarks in the field of driving dynamics within the competitive environment of all-terrain vehicles, which had previously already been successfully pursued in the case of the BMW X5 in a higher segment, was endorsed yet again. Driving pleasure, premium quality and, in addition, outstanding efficiency helped the BMW X3 become extremely popular and achieve excellent results in independent surveys. Experts have honoured the BMW X3 with several awards for outstanding safety, customer satisfaction, reliability and stable value. These included top rankings in the “Customer Satisfaction Index” (CSI) issued by the J.D. Power market research institute, as well as in the breakdown statistics kept by the Allgemeine Deutsche Automobilclub (ADAC). Twice in succession, the BMW X3 was voted both “Four-Wheel Drive Car of the Year” and “Off Road Vehicle of the Year” respectively by readers of the magazines “Auto Bild Allrad“ and “Off Road”. The segment established by the first-generation BMW X3 is now also served by other premium vehicle manufacturers. The new BMW X3faces up to intensified competition with consistently optimised qualities in all relevant disciplines. The engines on offer for this Sports Activity Vehicle boast the best performance and, thanks to BMW EfficientDynamics, the most favourable fuel consumption and emission levels as well. The vehicle’s entirely newly developed suspension technology facilitates a clear advantage both in terms of agility and driving comfort. With a loading capacity that can be increased from 550 to 1,600 litres and 40 : 20 : 40 split-folding rear seat backrests, the new BMW X3 offers the largest amount of space and at the same time the highest level of variability in its segment. Moreover, there is a choice of innovative equipment features, driver assistance systems and mobility services by BMW ConnectedDrive that is unique within the competitive environment. For example, the new BMW X3 is the only model in its class to offer the options of a Head-Up Display and Internet access inside the vehicle. With the model change, the production of the BMW X3 is being relocated to the BMW Spartanburg plant, a facility that has become the expertise centre for BMW X models. So far, the US American location of the BMW Group’s global production network has produced BMW X5 and BMW X6 models. Thanks to substantial extension work and with an investment of around $750 million, the prerequisites for the production of the new BMW X3 and the associated increase in the annual production capacity to around 200,000 vehicles have been created at Spartanburg. The collaboration between the BMW Group and Magna Steyr also lives on within the framework of the new production structures. In the meantime, production of the MINI Countryman has started in Graz. The fourth model of the brand is not only the first MINI to feature four doors and a large tailgate, but can for the first time also be fitted with four-wheel drive technology. In this way, the Austrian production partner’s expertise in the field of all-terrain vehicles, which has already been demonstrated in the case of the BMW X3, continues to be comprehensively utilised. The BMW Group The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries. The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues for 2009 totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.
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